Hi, I’m your next agency Annie

I help D2C brands scale & operate profitably with full-funnel paid media strategies.

Let's Work Together

Brands I’ve Won With

  • Moon Juice

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  • NHL

    SUSTAINABILITY DIRECTOR

  • Blueprint Bryan Johnson

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  • Bachan

    SALES MANAGER

  • Dave Banking

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  • Netflix

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  • Ministry Of Supply

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  • Avaline

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  • Frank And Oak

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  • Bev Wine

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  • tasc Performance

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  • Alpha H

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  • Coachella

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  • NASM

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  • Leatherman

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  • Bala

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  • ezpz

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  • Watchbox

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  • Yami Buy

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  • CLMBR

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  • Eberjey

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  • Curlsmith

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  • Rep Fitness

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  • Streamy Awards

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  • High Fashion Home

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  • Arber

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  • Hanacure

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Why Brands Work With Me

With 8+ years of experience managing paid media from the ground up to director-level roles, I bring both strategic oversight and hands-on execution across multiple industries. I know the frameworks that drive growth and profitability—and I’ve seen firsthand where agencies often fall short.

Too often, brands get stuck with inexperienced account managers, flashy vanity metrics that don’t reflect true performance, or teams stretched too thin to give accounts the attention they deserve. On top of that, many agencies charge an arm and a leg, with margins that simply don’t make sense for the value being delivered. The result? Brands end up overpaying while still feeling like just another number on a client roster.

I work differently. I cap the number of clients I take on so I can give each brand my full focus and dedication. By partnering as an extension of your team, I provide transparency, attention, and strategies tailored to business goals. My priority isn’t just managing campaigns—it’s helping achieve sustainable growth and clear, measurable results.

  • Proven Track Record → I’ve scaled paid media budgets from $10K to $5M+ monthly while maintaining strong ROAS and CAC efficiency.

  • Full-Funnel Approach → I don’t just run ads — I connect the dots between creative, landing pages, and data to maximize returns.

  • Creative + Analytical → I pair data insights with creative testing strategies to unlock performance at scale.

  • Hands-On + Strategic → Whether you need tactical execution or high-level consulting, I bring both to the table.

  • D2C Expertise → I’ve got 8+ years helping brands across apparel, fitness, beauty, lifestyle, home goods, and tech acquire customers profitably.

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Channels I Specialize In

About Me

I help direct-to-consumer brands scale profitably through paid media and growth strategy. With over 8 years of experience in performance marketing, I specialize in building and optimizing campaigns across Google, YouTube, Bing, Meta, and Apple Search Ads.

I began my career at leading agencies, most recently as Paid Media Director at Mutesix in Los Angeles. While there, I trained and managed a team of seven, significantly increasing client retention and revenue. I gained hands-on experience working with a wide range of brands, from scrappy startups to large enterprises. By collaborating with media, training, data, and sales teams, I developed a holistic understanding of what drives results for different business models.

Today, as an independent growth contractor, I work directly with brands in a more focused, hands-on way. To date, I’ve managed over $60M in annual ad spend, consistently helping brands lower acquisition costs, improve returns, and scale into sustainable, profitable growth.

My Services

  • Hands-on management of paid media channels tailored to your brand’s needs (Google Ads, YouTube Ads, Microsoft Ads, Meta, Apple Search Ads).

    • Ongoing data-driven optimizations designed to maximize ROI and scale profitably.

    • Transparent reporting and analysis with clear, actionable insights.

    • Forecasting and projections that connect paid media performance to broader business goals.

  • Strategic guidance that goes beyond campaign management to accelerate overall business growth.

    • Audits of in-house teams or external agencies to identify gaps and opportunities.

    • Market and competitor analysis to sharpen positioning and acquisition strategies.

    • Actionable growth roadmaps to align marketing investment with revenue goals.

      This is ideal for brands seeking clarity, direction, or a trusted partner to guide decision-making.

  • Creative drives performance, and I provide the strategic framework to ensure your ads scale.

    • Direction for ad copy and creative concepts tailored to your target audience.

    • Guidance on new ad formats, placements, and emerging platforms.

    • Structured A/B testing frameworks to continually optimize creative performance.

      I collaborate closely with internal teams or creative partners to align assets with paid media goals.

  • A comprehensive, one-time analysis of your existing paid media accounts.

    • Deep dive into campaign structure, targeting, creative, and measurement setup.

    • Identification of performance gaps and wasted spend.

    • Clear, prioritized recommendations to improve ROI and unlock growth opportunities.

      Audits are a great way to benchmark current performance and uncover a roadmap for scaling profitably.

3 Phases

What To Expect When Working With Me

Phase 1: Audit & Align

  • Deep-dive audit of your current ad accounts, campaigns, and tracking setup

  • Learn your brand goals, target customers, and growth challenges

  • Build a roadmap that includes restructuring campaigns, tightening tracking, and identifying quick wins

Phase 2: Launch & Scale

  • Roll out optimized campaigns across Google, Meta, and other key channels we’re working together on.

  • Implement conversion-focused structures and audience targeting

  • Monitor performance daily, making data-driven adjustments to maximize efficiency and ROAS

Phase 3: Optimize & Expand

  • Ongoing creative testing (ad copy, visuals, landing pages) to improve conversion rates

  • Introduce new channel opportunities (YouTube, Bing, Apple Search Ads, etc.)

  • Provide regular insights, reporting, and strategy sessions to keep scaling profitably

Get in touch.

No pressure - just a 15 to 30-min chat to see if we can grow your brand together. I may not be the best fit for this, but I can certainly refer you to someone in my network.

FAQs

  • Absolutely. I provide account audits to identify growth opportunities and highlight areas for improvement. This allows brands to see how I can best support their goals before moving forward.

  • I work with budgets ranging from $10K to $1M+ per month and adjust strategies to fit the scale of each brand.

  • I’ve worked across a wide range of industries—from CPG and beauty to tech and lifestyle brands. My approach is adaptable, and I tailor strategies to what drives growth in each vertical.

  • Send me an email at annie.leberman@atngrowth.com.

    It depends on what channels I’m currently managing. If I’m at capacity, I’ll connect you with a trusted partner in my network who’s a great fit.

  • I personally manage all accounts to ensure the highest quality and hands-on execution. In cases where multiple channels are needed, I may collaborate with a specialized contractor from my network—someone I trust to deliver at the same level.

  • I charge a flat retainer fee, with an additional percentage based on ad spend tiers. My pricing is designed to be competitive and fair, without the inflated margins agencies often charge. For a tailored quote, reach out at annie.leberman@atngrowth.com.

  • When you work with me, you’re guaranteed senior-level expertise on your account—not an entry-level manager. I provide full attention, transparent communication, and competitive pricing that aligns with your business needs—without the inefficiencies and high markups of traditional agencies.

  • Yes. I’ve worked with tools like Triple Whale, Northbeam, Fospha, Rockerbox, and more. If a platform isn’t listed, I’m highly adaptable and can quickly get up to speed.